Campaign URL builder for ads, email, QR codes, and launch links.

Free UTM Builder for Campaign Links

Create clean campaign URLs before turning them into branded short links. Add only the tracking parameters you need, preview the final URL, then use it for ads, newsletters, QR campaigns, and launch pages.

Build your campaign URL

Start with the page you want visitors to land on. UTM fields can stay empty.

Enter a full destination URL to generate a campaign link.

Where the traffic comes from.

The channel or delivery format.

The campaign, launch, or promotion name.

The placement, creative, or link variant.

The keyword, audience, or targeting note.

Generated campaign URL

This preview updates as you type.

Add a valid destination URL to preview the generated campaign link.

What to do after building your UTM URL

A UTM URL is useful for attribution, but it is usually too long to share directly. Create a branded short link, generate a QR code, track clicks, and review recent activity before you make campaign decisions.

Create branded short link

Create a branded short link

Turn the long UTM URL into a clean link on your own domain before sharing it.

Generate the QR code

Use the branded link for print, events, packaging, flyers, or offline campaign placements.

Track clicks without noise

Look at recent clicks, referrers, devices, and country data to decide what needs action.

Review recency

Prioritize links that are still receiving traffic instead of overreacting to old campaign totals.

UTM builder FAQ

Practical answers for campaign links, branded short links, and QR tracking.

What is a UTM builder?

A UTM builder adds campaign tracking parameters to a destination URL so analytics tools can show where visits came from and which campaign sent them.

Which UTM fields are required?

The destination URL is required. UTM fields are optional, but most teams use source, medium, and campaign as their baseline.

Should I shorten a UTM URL?

Yes, when the URL will be shared in ads, social posts, emails, QR codes, or print. A branded short link is cleaner and easier to trust than a long tracking URL.

Can I use this for QR campaigns?

Yes. Build the campaign URL first, then create a branded short link and QR code so scans still carry the right tracking context.